Alexander Monastyirev started his business when he was an ordinal student. He had neither rich relatives, nor bank loans, so he had to start his business from the ground up. Now he is the successful chief of the holding group, consisted of the several different companies. More than three hundred employees embody his ideas, feeling their own importance and belonging to the common goals. His motto is starting a new business, first of all try to change other people’s lives for better ones.